What is Fintech?

A lot of people ask us how we define Fintech. The really short answer is “broadly”.  The slightly longer answer is “the reinvention of Financial Services through digitization“. This note gives a more complete answer and defines the different categories within Fintech.

5 Days = 5 categories

We have 5 Categories that coincide with the 5 days of the week:

  • Monday = Blockchain, Bitcoin & Crypto
  • Tuesday = Wealth Management & Capital Markets
  • Wednesday = Small Business Finance
  • Thursday = Insurance
  • Friday = Consumer Banking & Finance

Blockchain, Bitcoin & Crypto

The Blockchain Bitcoin & Crypto Weekly CXO Briefing is all you need to know, each week, jargon free for CXO level business leaders and investors who will use this technology to change the world.

Start your week with The Blockchain Bitcoin & Crypto Weekly CXO Briefing in your email by 7am CET. It should take you 5-10 minutes to read properly (and a minute or less to skim if it is one of those crazy Mondays).

You owe it to yourself to invest 5-10 minutes a week to learn about the technology that will change your company, your career and your world. Don’t get blindsided by important news from the Blockchain Bitcoin & Crypto world. Be in the know and in the flow – without getting stuck in the weeds.

Each week we select 3 news items that matter. We keep it to 3 because we know that you are busy. If it is a big news week, it is our job to find the 3 news stories that matter so that you get a high signal to noise ratio. We give you the news in one sentence and link to the announcement.

Our point of view is that all three are important – Blockchain, Bitcoin & Crypto. There can be private, permissioned Blockchains without any Bitcoin or any other Cryptocurrency. There can also be Cryptocurrencies other than Bitcoin (Altcoins) and distributed ledgers that use some form of Crypto other than Blockchain. We cover them all.

Monday is when we translate Tech for Fin. We do not talk tech to techies. We talk to senior business people and investors (who come from many different disciplines, of which technology is only one) and explain how the technology works and why it is important for them and their market.

There are many other  technologies that are critical – such as AI and Machine Learning. We cover these during the rest of the week as platforms and tools for the use cases. Monday is when we focus on one set of disruptive technologies – Blockchain, Bitcoin & Crypto – that are changing how we think about money and finance.

Author = Ilias Louis Hatzis

Day = Monday

Location = Greece

Country of Origin = Greek (has lived many years in America).

Wealth Management & Capital Markets.

We define Wealth broadly as being any amount of capital, small or large, that is allocated to financial assets (private equity, public stocks, bonds, currencies both Fiat and Crypto, real estate, precious metals, art and so on). We include both short-term trading as well as long-term investment. Customers wanting their capital to grow can be passive (leaving it to professionals) or active (spending time to find assets to trade/invest).

Exchanges, brokers & dealers, investment banks, asset managers, private banks, retail and commercial banks, and the entire world within and behind all these front end scenes (such as research, custody & compliance); are all serving wealth creation needs of all sorts and at all levels, ranging from millennials to corporates.

Digital Wealth Management is so intrusive that in a few years we won’t be able to distinguish it from all other basic lifestyle needs. The digitization of Wealth Management affects developed societies and underserved ones.

Author = Efi Pylarinou

Day = Tuesday

Location = Switzerland

Country of Origin = Greek (has lived many years in America and Canada)

Small Business Finance

This is a massive opportunity, because banks have ignored small business for so long. Small Business is like a middle child – neither the oldest (big business) nor the youngest (consumer). This illustrates the old adage that innovation comes from those who have been excluded from the old way of doing things. Small business needs the same Corporate Finance products that big business needs (such as debt, equity, payments, foreign exchange) but to serve these efficiently to millions of small businesses requires a far higher degree of automation and different business models. The models for a small business service are just as likely to come from Consumer Finance as they are from Corporate Finance.

Author = Jessica Ellerm

Day = Wednesday

Location = Australia

Country of Origin = New Zealand


We see InsurTech as a category within Fintech rather than separate. It is certainly viewed that way within traditional financial services where universal banks such as Citi grew out of a merger between an Insurance company and a Bank. Insurance has two sides. One side takes in Premiums and pays Claims. It is a customer service business with a focus on sales and marketing, business process management and statistical risk management. The other side of Insurance invests that cash flow to make sure they have the capital to pay Claims as needed. This part of Insurance is really part of the Digital Wealth Management category.

Author = Stephen Goldstein

Day = Thursday

Location = Los Angeles, USA

Country of Origin = US (has lived many years in Europe and Asia)

Consumer Banking & Finance 

We see innovation coming from two ends of the barbell. One end is the hyper-efficient wealthy cities and countries where digitization is driven by very high levels of consumer adoption and the cost of delivering services the analog way with a lot of labor cost.

The other end of the barbell are the big population high growth countries (such as China, India, Africa) where digitization is driven by the ability to leapfrog legacy technologies and the unmet needs of these large populations. There is a lot of competition for consumers in the West. You could classify this market as the Overbanked. As an entrepreneur would you target a market that is already well served by many competent competitors? Or do you go after the billions of people who are emerging into a global middle class even if the revenue per client is tiny?

We see innovation moving from one to another. Historically we have seen innovation starting in the hyper-efficient wealthy cities and countries and we expect this to continue. However a new trend which we call “first the Rest, then the West” is when innovation starts in one of those big population high growth countries and then propagates globally.

Author = Arunkumar Krishnakumar

Day = Friday

Location = UK

Country of Origin = India

A big ocean with a lot of fish

We envisage Fintech as big ocean with a lot of fish.

Fintech is big because Financial Services is a big % of GDP (e.g. 7% in USA and 10% in UK), accounts for a big % of corporate profits (as much as 40% by some estimates) and most of it (say 80% to 90%) can be delivered digitally.

Fintech is an ocean, because whatever categories we define, the lines will be increasingly blurred over time and the fish (customers) will move from one part of the ocean to another, even if we can expect more of a certain type of fish in a certain part of the ocean.

One of our mantras is that “bits don’t stop at historical category boundaries”. The business practices & models that evolved pre digitization defined the historical Financial Services categories. However, if you deliver value through a customer centric approach, you ignore artificially defined categories to focus on the needs of real people.

For example, in the big population high growth countries, the distinction between consumer and small business is largely artificial as most people are entrepreneurs. Another example is that the investing part of Insurance really fits within Capital Markets.

How you can find what you need in our archives

Daily Fintech has been writing every day Mon-Friday since 29 June 2014 (the first post is here). That is 240 posts a year, which means that as of our 3rd anniversary in 2017 the archives had 720 posts. As we are insight-driven not news-driven, many of our posts continue to have value long after they were written.

You can search the archives in 4 ways:

  • normal word search (either from a search engine or on our site).
  • Categories (for example, all Insurance posts).
  • Tags (the terms that end up using a lot in our posts).
  • Related content (which you see at the end of each post).