Attention is Gold

Attention is the new gold – but it is hard to define

What is more valuable:

A. 10 people who influence how $ billions are spent?


B. 100 people with no money or influence?

The currency of the web says B is 10x more valuable than A. Our subscribers know that is crazy and we all know that A is more valuable.

We write for A and everything we do is designed to protect your time, because time is the one thing we cannot manufacture more of. That respect for your attention drives how we write and what we write about. It also explains why we don’t employ any of the normal tricks to grab your attention – all of them are as annoying as somebody at a party using a megaphone to talk to you.