What is the value of insight?

Insights Apex.001

The value of online content is driven by how many clicks that content receives, because the Internet to date has mostly been funded by advertising. Daily Fintech was created to challenge that assumption by asking what is more valuable:

A.  10,000 people each of whom are leaders in the global Fintech market who influence how $ billions of value are created?

B. 1,000,000 (1m) people with no money or influence?

The currency of the web (advertising) says B is 100x more valuable than A. That is clearly broken. We all know that A is more valuable. That insight led us to build a media business that sits at the apex of the knowledge market by being insight driven not news or data driven. We track news and data as sources of insight but we do not focus on delivering either news or data. We have given ourselves the much harder mission of delivering unique insight about Fintech each and every day. To achieve that mission, we have assembled a team of experts who  have “walked a mile in your shoes”. Our experts add value because we bring the perspective of our work as entrepreneurs, bankers, senior executives, technologists, investors and consultants. Our insights are created by people like you who also like to write.

Everything we do is designed to protect the time of the small number of people who influence how $ billions of value are created, because time is the one thing we cannot manufacture more of. That respect for your attention drives how we write and what we write about. It also explains why we don’t employ any of the normal tricks to grab your attention – all of them are as annoying as somebody at a party using a megaphone to talk to you. Our respect for your time is why our platform is highly curated. In order to avoid wasting your time with one off posts with lots of overlap, our Experts write regularly (once per week) within a specific domain.

To answer the question posed in the headline, consider this question. What is more valuable:

A. A 50 page report full of charts, stats and other well presented data.

B. A single sentence telling you where the stock market or any other asset will be by the end of the day.

Conventional Wisdom values content by volume, so A is seen as more valuable than B, yet we all know that B is more valuable. We do NOT claim to tell where the stock market or any other asset will be by the end of the day, but we do aim to tell you where and how massive value is being created.

We charge directly, so that we never forget that our readers are our customers (not products that we sell to advertisers).

That insight is made available to you for US$143 a year (which equates to $2.75 per week or $0.39 per day). So your daily insight cost less than $0.40 and could be worth $ millions.

Even better is that for a few more days, we are giving new members a whopping 50% off your first-year fee. Subscribe before 30 November 2019 and pay just US$71.50 (or less than $0.20 per day)

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