Breeding Dolphin organisations instead of Sharks & Piranhas

Entrepreneurship, innovation, and disruption are terms that we think we understand and agree on what we mean when using them. Not so. Several thought leaders and influencers have highlighted this issue when arguing about technologies and or business models and whether they qualify as `disruptive` or `innovative`. Clayton Christensen`s 25yr old theory Disruptive innovation, Guenther Dobrauz-Saldapenna`s Apetite for Disruption interviews are just two sources that focus on these distinctions.

Distinctions work

After the WEF this past January, serendipity connected my insights around Sharks & Piranhas in financial services with Dolphin-like organisations. Dr. Mihaela Ulieru, scientist, advisor, president of the IMPACT Institute for the Digital Economy attended my CryptomountainRocks talk at the piano bar of Hotel Europe.

Sharks Dolphins

My metaphors of incumbents and fintech startups as Sharks and Piranhas, while discussing tokenization of real assets; fired up a connection with Miguel Reynolds Brandão through Mihaela Ulieru.


Miguel R. Brandao is an entrepreneur, author of `The Sustainable Organisation` book already in its second edition and co-creator of the #SORG index and much more.


  • The SORG Index, is a sustainability algorithm. It is simple and can even be used by startups.
  • The Dolphin Ranking is a global list of Sustainable Organisations that the group of these Sustainability Devotees including Miguel R. Brandao, call ‘Dolphins’. This list promotes organisations that are truly sustainable to inspire hope, change and best practice. Much like dolphins these organizations take care of their resources and are less focused on promoting themselves.

Sustainability is a philosophy not a marketing tool; it is a purpose not a KPI!

Miguel Brandao, articulates all this better. Enjoy our podcast.


Efi Pylarinou is the founder of Efi Pylarinou Advisory and a Fintech/Blockchain influencer. 

I have no positions or commercial relationships with the companies or people mentioned. I am not receiving compensation for this post. 

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