Gender diversity is talked about more and more, but the walk is still lagging. Despite the spotlight increase this year, presence at C-suite level and in IT is dismal.
Earlier this month Deloitte reported in Smashing IT’s glass ceiling: Perspectives from leading women CIOs that “the majority of participants in a recent survey saw no significant gender differences in the essential leadership traits of intelligence, innovation, ambition, honesty, and decisiveness, and gave women the advantage in compassion and organization”.
And at the same time, during the last days of February, anyone on social media saw the NY times article “Women in Cryptocurrencies Push Back Against ‘Blockchain Bros” that highlighted the marketing approach of called DateCoin, the dating industry’s first blockchain transparent venture (aren’t they all first?), that posted a Facebook ad with a reclining woman in a swimsuit with text over her body that read, “Touch my I.C.O.” And called out the North American Bitcoin Conference in Miami in January for having 86 men speakers and 1 woman, and for holding the conference party at a Miami strip club.
Now lets look beyond these facts that show that we still need to advocate for women and we most definitely, need to boycott the humiliating realities of advertising. While all this is happening, there are great men and women out there taking real actions towards better business that has to include women.
Earlier this month, Think Yellow already mentioned in the January playlist of 10, announced two concrete actions. Through Baloise bank, Think Yellow has designed the first pension plan product called “Yellow Equities”. Through Julius Bear, investors can choose from 3 JB certificates that are listed on the SIX exchange: JB Tracker Certificate on the Think Yellow Gender Equality Nordic Stars Basket, JB Tracker Certificate on the Think Yellow Gender Equality Global Basket, JB Tracker Certificate on the Think Yellow Gender Equality Benchmark Basket.
Amy Clarke, Lizzie Scott, James Lawson are the two women and the man, have cofounded the first UK discretionary wealth manager with dedicated exclusively to social, impact, and responsible investment. Tribe Impact Capital that aligns non-financial values with financial values. Their motto is “redefining wealth” and they are shortlisted this year for the Wealth Briefing Awards for : 1) Corporate Social Responsibility / Diversity 2) Specialist Investment Manager and 3) Outstanding Contribution to Wealth Management Thought Leadership. The winners will be announced on April 26.
So, here is an innovative way from NY: The Financial Gym. Shannon McLay, is the founder and CEO and offers a one on one trainer service with a Certified Financial Trainer to help people “whip their assets into shape”. They organize free #WineAndLearnWednesdays, Retreats focused on holistic wellness, bootcamps etc.
Customers and especially women are whispering:
“Keep winning me.
Pay attention to my values.
Lets show the world that ESG and SRI investing, is good business”
Efi Pylarinou is a Fintech thought-leader, advisor and investor.
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