People often ask where our readers are based. We have been writing about Fintech every day for nearly 2 years (our anniversary is tomorrow) and our community is growing strongly (subscriptions have been growing over 10% month to month and are now over 10,600). So the sample size is starting to be meaningful. This snapshot is for May 2016, but analysis for other periods show a similar pattern. We did not seek readers in any specific location. We just write and our readers find us. People sometimes assume that because the Daily Fintech team is based in Switzerland, our readers are mostly in Switzerland; but much as we admire the emerging Fintech scene in Switzerland, the stats show that Switzerland is # 6 in traffic and accounts for about 4% of the total.
If London is the Fintech capital of the world, the Daily Fintech stats don’t bear that out. The UK is # 2 in traffic and accounts for 11% of the total. Yes, USA is nearly 3x that in the # 1 slot with 31%. We will report back at end of the summer to see how much impact Brexit has had on this.
The long tail has over 130 countries and accounts for 30% of the total.
The ratios between USA and UK remain pretty consistent on any period we look at. The ranking within the top 10 does vary a bit based on what we covered in that time period. For example, if we write a lot about ventures and trends in India we will see a lot of India readers in that time period. With that proviso here are the stats for the top 10 countries:
This clearly skews English speaking. When we can crack auto translation or get people to write in Chinese, German, French and Spanish this will change (although note Switzerland and France, neither of which are English-speaking countries).